The Power of Personalized Online Marketing

The Power of Personalized Online Marketing

“The Conversation is leading the Conversion” Personalized and automated marketing increases the effectiveness and efficiency of online communication with your audience. By approaching customers based on their interests, preferences and behavior, you trigger their interest more intense. A Large and global target audience, short time-to-market, low cost and enabling technologies. The benefits of communicating online are [...]

Adobe SearchCenter+; Manage your Online Advertisement

Adobe SearchCenter+; Manage your Online Advertisement

Adobe® SearchCenter+, powered by Omniture® simplifies search engine marketing by offering an interface for the management of all your advertisement campaigns. Search Engine Marketing is one of the most effective and popular online marketing channels, and it is also one of the most complex and time consuming activities when you want to do it right. [...]

Omniture SiteCatalyst – List of Differentiative & Innovative features

Omniture SiteCatalyst – List of Differentiative & Innovative features

Omniture SiteCatalyst is the web analytics tool of the Adobe Online Marketing Suite and it forms the foundation of the analyze section upon which all the other products are built. Omniture SiteCatalyst offers marketers real-time intelligence & insights concerning marketing initiatives, online visitor behavior and the outcome of online strategies. In other words, it tells [...]

Adobe Online Marketing Suite by Omniture

Adobe Online Marketing Suite by Omniture

Proper marketing is the key for success in any business. By having the right marketing strategy, you can cover the desired client base as per your requirement. Marketing is the all round activity, that starts from the origination of value, communicating them thorough the proper channel, exchange of the values, and the after sales services. Without any doubt, [...]

SEO and SMM

SEO and SMM

Search engine optimization and social media marketing Many webmasters and bloggers are doing everything to get their site popularized and to be included in the top ten of search engines. There are two sets of methods which are being practiced right now, or even making it a living on their own. The methods I want [...]

Unica Social Media Marketing Research

Unica Social Media Marketing Research

Unica is a global recognized leader that provides solutions in the sphere of Interactive Marketing, Web Analytics and Campaign Management solutions. The company’s on-demand marketing services and superior set of management techniques in enterprise marketing enable individuals, small businesses and corporations outranking competition. Several research agencies rate Unica highly for their vision and activities of [...]

Social Network Analysis

Social Network Analysis

The last couple of days I have had interesting discussions at the office about social media analytics and web analytics during the preparation on a proposal for one of our clients. During these sessions I noticed that some colleagues are mixing up the competences social media analytics and social network analytics. As I already discussed [...]

Nedstat – Web Analytics Vendor Review

Nedstat – Web Analytics Vendor Review

The past three days I have been at Nedstat for a partner training on the latest features of SiteStat. Nedstat is one of the top 5 vendors for website statistics and analytics solutions. At Nedstat currently 125 people are working from offices in Amsterdam (HQ), Antwerp, Frankfurt, London, Madrid, Paris and Stockholm serving approx. 750 [...]

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