Visitor Intelligence

What is Visitor Intelligence?

Visitor Intelligence is a dynamic method of accumulating and analyzing information about your online visitors, their online behavior and specifications. This to make an in-depth 360 degree visitor view to extend your knowledge and insights about your online visitors. This online intelligence combined with offline information from your CRM system or customer data warehouse can be used to optimize your online strategy and approach, website and marketing campaigns to increase your online conversion rates and sales. By understanding the real needs of your online visitors you are able to anticipate by targeted marketing and content optimization. Visitor Intelligence enables you to outrank competitors and simply be the best within your business niche.

Essence of Visitor Intelligence

The necessity for Visitor Intelligence is still driven by the most important online marketing challenges many online executives daily face.

Visitor Experience. Today online customers are looking for interaction with a specific brand and a strong feeling of personalization (me factor). It is important to fully identify your online consumers to be able to communicate with them individually to provide this personalized user experience which eventually will lead to an increase of conversions.

Visitor Engagement. Online visitor engagement or loyalty is of upmost importance for online marketing executives to outrank competitors. But what makes an online customer engaging with you? Targeted and behavior-based promotions, personalized interactions and multi channel customer approach are main objectives today. Analyzing visitor engagement with your brand and website helps you to optimize your content and get insights on campaign attribution.

Online Social Sphere.  Online customers with same characteristics, needs and interest are joining together on forums and social networks to discuss products and care about how others review products they want to buy. Collecting and analyzing your company’s or product online sphere is important to anticipate and interact for increasing your brand equity.

Social Media Analytics

The most simple explanation of social media analytics or monitoring is closely listening to what online consumers are telling you and others about your brand & products on social media websites. Text based capturing, collecting and natural language processing of brand experiences, participants and sentiment exchanged through user generated social content & conversations.

Social media analytics services utilize automated software called spiders or robots (bots) to automatically crawl the content  of social media sources including news, networks, bookmarks, blogs, forums, reviews and video / picture sharing services.

After collecting, monitoring and analyzing all discussions you know where your products or brand is being discussed so optimizing can start. SMA enables you to target your engagement on social media to protect your brand aside from promoting your content.

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Search Engine Optimization

Search Engine Optimization (SEO) can be best explained as the specialized competence of making successful websites that are well indexed by search engines and rank good on desired keywords in organic search. Search Engine Optimization instantly fulfill the need for websites to attract new and targeted visitors and converting them into buying customers.

Search Engine Optimization  refers to the tasks that are carried out in order to maintain quality ranking and indexation of the websites being visited through various major search engines as Google, Yahoo and Bing.  It includes studying of various sites (competitors), collecting the relevant information (content and keywords) and then organizing them all depending on the specifications of your future visitors. Broadly speaking, a web site which ranks higher, better search engine result page (SERP), will be visited by more people. So the effort of providing visitors with search engine optimized content and is targeted to a niche group will be more successful than less optimized websites.

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