Adobe® SearchCenter+, powered by Omniture® simplifies search engine marketing by offering an interface for the management of all your advertisement campaigns. Search Engine Marketing is one of the most effective and popular online marketing channels, and it is also one of the most complex and time consuming activities when you want to do it right. By tying all your search engine marketing activities to the corporate marketing plans and to the website performance as a whole, online marketers are able to better and more targeted improve brand engagements and online conversions.
Within Adobe’s Online Marketing Suite, the Adobe® SearchCenter+ feature is the acquisition product, it helps you attract customers to your website and business through advertisement platforms so that you can put them directly on the right spot for conversion within your website.
Adobe® SearchCenter+ really shines because it makes the life of search marketers a lot easier and integrates smoothly with other products within the Adobe Online Marketing Suite. With SearchCenter+ you are able to manage most of your search engine advertisement accounts from one single interface and incorporated it with your web analytics metrics. For example you can manage (add, view and edit) multiple Google AdWords, MSN Adcenter (Bing), Facebook Ads or Yahoo advertisement accounts at the same time. You can also compare campaigns cross other advertisement platforms, so you get the insights you need to determine where your focus should be for your advertisement budget. This is for sure one of the coolest advantages of the Adobe SearchCenter. You will get all the updates and campaign reports across all platforms real time as they change throughout the day. Plus, you have reports within SiteCatalyst to see how those campaigns are affecting the visitor engagement, click attribution, visits, online performance and conversion rates.
When you go into the user-friendly interface of the SearchCenter+, you have a list of campaigns based on your search engine accounts, you just click on the little add button (+) there, through which you can add a new campaign. But you can also simply adjust current ad groups, campaigns and ad creative properties. Change the budget, ad creatives, destination urls, match types, max. CPC, keywords or set the status to active or inactive instantly. You can also select a complete ad groups and again set all the properties on this level.
All changes you make are automatically and instantly merged back into the specific advertisement account. This way you don’t have to go back into the search engine accounts but it stays in sync, and it therefore helps you in easily managing all of them directly in the Adobe SearchCenter+ interface. So basically very easy to use including some cutting edge and advanced functionalities as; organic vs. paid keyword reports, a simple but unified editor for all accounts, rule-based bid management, ability to track competitor activity, ClientCare and live chat support directly within SearchCenter+ and boardroom-ready dashboards.
Of course you get some pre-defined metrics, reports and dashboards that are based on SEMPO standards, but you also have the ability to make user-defined metrics and reports for custom analysis, based on your business, campaign strategy and website. So whatever your key success metrics are for your search engine marketing efforts and website, you can see that these factors are easily managed within Adobe’s SearchCenter+.
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