Unica is a global recognized leader that provides solutions in the sphere of Interactive Marketing, Web Analytics and Campaign Management solutions. The company’s on-demand marketing services and superior set of management techniques in enterprise marketing enable individuals, small businesses and corporations outranking competition. Several research agencies rate Unica highly for their vision and activities of [...]
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Social Network Analysis
The last couple of days I have had interesting discussions at the office about social media analytics and web analytics during the preparation on a proposal for one of our clients. During these sessions I noticed that some colleagues are mixing up the competences social media analytics and social network analytics. As I already discussed [...]
Nedstat – Web Analytics Vendor Review
The past three days I have been at Nedstat for a partner training on the latest features of SiteStat. Nedstat is one of the top 5 vendors for website statistics and analytics solutions. At Nedstat currently 125 people are working from offices in Amsterdam (HQ), Antwerp, Frankfurt, London, Madrid, Paris and Stockholm serving approx. 750 [...]
Social Media Monitoring
The most simple explanation of social media monitoring is listening to what online consumers are telling you and others about your product or brand on social media websites. User generated content as blog comments, forum threads, product reviews and microblogging are the most common used discussion techniques for exchanging product or brand experiences. Listening, reading [...]
Social Bookmarking Services
Social bookmarking generally refers to the mechanism that is used to aggregate and create collections of user submitted links that redirects to original sources and websites. Social bookmark users can submit and describe a specific link to a article, blog post, picture or video and label it with tags that are chosen upon submission. The [...]
Visitor Centric Content Improves Online Sales
An outside-in content management approach converts better than the traditional inside-out way of providing content to online visitors.
State-of- the art web content management systems have the ability today to create, update and publish content by following some artificial content rules and policies. Websites which integrate and use web analytics data to the automated process of [...]
Recent Articles
- Unica Social Media Marketing Research
- Social Network Analysis
- Nedstat – Web Analytics Vendor Review
- Social Media Monitoring
- Social Bookmarking Services
- Visitor Centric Content Improves Online Sales
- Web Analytics Market 2009 research
- Social Media facts and figures
- Benefits of Social Media Marketing
- SEO versus SMO
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