Benefits of Social Media Marketing

One of the most effective and innovative way of doing online marketing for your product or service is through an social method called social media marketing & optimization. It is an online marketing way where you get inbound links to your products legally, through connecting with communities like forums and social network and share everything that makes them interested in your profolio. Most of the webmasters and bloggers are already using social media marketing or optimization, to build their links and increase their search engine rankings to Google, Yahoo and Bing. I believe that using social media will give us more benefits to become popular, rather than search engine optimization which mainly focus on backlink building which takes time to increase your page rank, Alexa and web traffic. However, if we use social media to gain more web traffic and popularity, it’s an advantage. In my opinion are inbound backlinks from highly visited social networks or bookmarking sites within a specific niche more valuable for traffic but also for search engine rankings than traditional directory or article submission.

Here are some of the main benefits on using social media marketing for your online marketing strategy;

1. Gaining interested connections in your niche community. If you are building your profile with lots of products, services and offers, you want to promote in a social media site like Facebook and Twitter, you can gain more connections, product users, prospects, friends, fans, followers and subscribers who will browse your profile and possibly generates you sales, leads and revenue to your website. The community keeps on growing, as they randomly check your profile on what you have stored for them and in a matter of time, they could be your surprising customer of tomorrow.
2. Stable and quality inbound links. Social media sites are more on rewarding you inbound links than SEO. If you have a company website, online store or own blog, and want to promote every page you publish, they allow you to promote them in any form. Unlike SEO, you can only promote your home page primarily. But through SMO, you can promote any page you want in your website or blog.
3. Portal of attraction. If your profile on any social media site looks very attractive and complete, more members and visitors will come and check out the products, services and offers you promote on your profile page. When your online profile is complete and filled with rich content you also show up more in search results of the specific social media site. You will generate traffic from them which will give you an opportunity to generate sales, revenue and leads if you are selling products or have joined an affiliate or CPA program.
4. Increase popularity and brand image. SMO will easily increase your site’s attractiveness and image to the public. It’s so easy to handle which you can manage yourself to show it to the social media community you have joined.

These are some of the few benefits through optimizing your website on social media sites. If you think you have any strategy of your own, don’t afraid to try, as long it is friendly to search engines. SMO is a great tandem with SEO which supports you in gaining huge amount of traffic from communities to your website.

SMO challenges

As for anything counts nothing is for free. Social Media Optimization and Marketing asks for creativity and dedication to make a social media profile successful in generating traffic, backlinks, or even sales. The following challenges I daily encounter and hear around me when discussing the about social media marketing.

1. Need lots of work with niches. This is one challenging disadvantage for SMO. Since you want to stick with one niche, it’s only good for one profile because if you have many niches, your customers and subscribers are not stabilized. To gain readers or followers you need to have a content rich profile where you share on a daily base your products, bookmarks or opinion and thoughts in discussions.  It takes time before you can say you are successful. The first phase is like fitness, you train hard in the first weeks but don’t see direct results so the chance of a fail out is big. But if you manage to hold on and keep up you will benefit twice as much in next phases.
2. Contents should be readable. Your profile content must be good when a reader visits your profile and will add you to his follow list. Your followers feedback and their participation on your profile will determined on how good your content is. Don’t believe you can earn a quick buck by just putting some  excerpts on your profile. Invest in quality, start interesting discussion with a good question, reply and participate in discussion by giving your detailed view.
3. Popularize your profile. As already mentioned a couple of times your profile in a social media site is one of the most important bases in popularity. In order to popularize it, you need to make it look best by customizing it attractively and uniquely. Gaining followers and friends on your profile mainly depends on your activities on social media sites. But you can also help it a little bit but searching through user lists for specific interesting contacts. Or joining groups and looking for people that could be interested in for profile mainly based on their online profile content. Investing time to build up a big social network will eventually pays you back because your connections feel stronger to react and participate in your discussions or follow your bookmarks.

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