Omniture SiteCatalyst is the web analytics tool of the Adobe Online Marketing Suite and it forms the foundation of the analyze section upon which all the other products are built. Omniture SiteCatalyst offers marketers real-time intelligence & insights concerning marketing initiatives, online visitor behavior and the outcome of online strategies. In other words, it tells [...]
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Unica Social Media Marketing Research
Unica is a global recognized leader that provides solutions in the sphere of Interactive Marketing, Web Analytics and Campaign Management solutions. The company’s on-demand marketing services and superior set of management techniques in enterprise marketing enable individuals, small businesses and corporations outranking competition. Several research agencies rate Unica highly for their vision and activities of [...]
Social Network Analysis
The last couple of days I have had interesting discussions at the office about social media analytics and web analytics during the preparation on a proposal for one of our clients. During these sessions I noticed that some colleagues are mixing up the competences social media analytics and social network analytics. As I already discussed [...]
Social Media Monitoring
The most simple explanation of social media monitoring is listening to what online consumers are telling you and others about your product or brand on social media websites. User generated content as blog comments, forum threads, product reviews and microblogging are the most common used discussion techniques for exchanging product or brand experiences. Listening, reading [...]
Social Bookmarking Services
Social bookmarking generally refers to the mechanism that is used to aggregate and create collections of user submitted links that redirects to original sources and websites. Social bookmark users can submit and describe a specific link to a article, blog post, picture or video and label it with tags that are chosen upon submission. The [...]
Social Media facts and figures
The past couple of weeks I collected a couple of interesting facts and figures on Social Media. As I love this kind of information and lists I thought you might be interested too. My first conclusion based on this list….. Social Media has taken over the internet the last year. If you have some interesting [...]
Benefits of Social Media Marketing
One of the most effective and innovative way of doing online marketing for your product or service is through an social method called social media marketing & optimization. It is an online marketing way where you get inbound links to your products legally, through connecting with communities like forums and social network and share everything [...]
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