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Unica Social Media Marketing Research

Unica Social Media Marketing Research

Unica is a global recognized leader that provides solutions in the sphere of Interactive Marketing, Web Analytics and Campaign Management solutions. The company’s on-demand marketing services and superior set of management techniques in enterprise marketing enable individuals, small businesses and corporations outranking competition. Several research agencies rate Unica highly for their vision and activities of [...]

Nedstat – Web Analytics Vendor Review

Nedstat – Web Analytics Vendor Review

The past three days I have been at Nedstat for a partner training on the latest features of SiteStat. Nedstat is one of the top 5 vendors for website statistics and analytics solutions. At Nedstat currently 125 people are working from offices in Amsterdam (HQ), Antwerp, Frankfurt, London, Madrid, Paris and Stockholm serving approx. 750 [...]

Visitor Centric Content Improves Online Sales

Visitor Centric Content Improves Online Sales

An outside-in content management approach converts better  than the traditional inside-out way of providing content to online visitors.
State-of- the art web content management systems have the ability today to create, update and publish content by following some artificial content rules and policies. Websites which integrate and use web analytics data to the automated process of [...]

Web Analytics Market 2009 research

Web Analytics Market 2009 research

Forrester Research is an independent market researcher that provides reports (waves) and studies specifically for the Information Technology market within many niches. Forrester also offers a research paper for the web analytics market and is recently updated it’s The Forrester Wave™: Web Analytics, Q3 2009. This interesting piece of research is not available to download for [...]