“The Conversation is leading the Conversion” Personalized and automated marketing increases the effectiveness and efficiency of online communication with your audience. By approaching customers based on their interests, preferences and behavior, you trigger their interest more intense. A Large and global target audience, short time-to-market, low cost and enabling technologies. The benefits of communicating online are [...]
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Omniture SiteCatalyst – List of Differentiative & Innovative features
Omniture SiteCatalyst is the web analytics tool of the Adobe Online Marketing Suite and it forms the foundation of the analyze section upon which all the other products are built. Omniture SiteCatalyst offers marketers real-time intelligence & insights concerning marketing initiatives, online visitor behavior and the outcome of online strategies. In other words, it tells [...]
Adobe Online Marketing Suite by Omniture
Proper marketing is the key for success in any business. By having the right marketing strategy, you can cover the desired client base as per your requirement. Marketing is the all round activity, that starts from the origination of value, communicating them thorough the proper channel, exchange of the values, and the after sales services. Without any doubt, [...]
Unica Social Media Marketing Research
Unica is a global recognized leader that provides solutions in the sphere of Interactive Marketing, Web Analytics and Campaign Management solutions. The company’s on-demand marketing services and superior set of management techniques in enterprise marketing enable individuals, small businesses and corporations outranking competition. Several research agencies rate Unica highly for their vision and activities of [...]
Nedstat – Web Analytics Vendor Review
The past three days I have been at Nedstat for a partner training on the latest features of SiteStat. Nedstat is one of the top 5 vendors for website statistics and analytics solutions. At Nedstat currently 125 people are working from offices in Amsterdam (HQ), Antwerp, Frankfurt, London, Madrid, Paris and Stockholm serving approx. 750 [...]
Visitor Centric Content Improves Online Sales
An outside-in content management approach converts better than the traditional inside-out way of providing content to online visitors. State-of- the art web content management systems have the ability today to create, update and publish content by following some artificial content rules and policies. Websites which integrate and use web analytics data to the automated process [...]
Web Analytics Market 2009 research
Forrester Research is an independent market researcher that provides reports (waves) and studies specifically for the Information Technology market within many niches. Forrester also offers a research paper for the web analytics market and is recently updated it’s The Forrester Wave™: Web Analytics, Q3 2009. This interesting piece of research is not available to download for [...]
Recent Articles
- The Power of Personalized Online Marketing
- Adobe SearchCenter+; Manage your Online Advertisement
- Omniture SiteCatalyst – List of Differentiative & Innovative features
- Adobe Online Marketing Suite by Omniture
- SEO and SMM
- Unica Social Media Marketing Research
- Social Network Analysis
- Nedstat – Web Analytics Vendor Review
- Social Media Monitoring
- Social Bookmarking Services
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