Omniture SiteCatalyst is the web analytics tool of the Adobe Online Marketing Suite and it forms the foundation of the analyze section upon which all the other products are built.
Omniture SiteCatalyst offers marketers real-time intelligence & insights concerning marketing initiatives, online visitor behavior and the outcome of online strategies. In other words, it tells you what is happening on your website.
It enables online marketers to quickly identify the most lucrative click paths & user journeys through websites. But also enables to monitor and analyze integral success metrics for the purpose of setting up effective online marketing activities as e-mail, banner, advertisement and affiliate marketing campaigns as well.
The job of the Omniture SiteCatalyst is to help you understand and measure what is happening on your website, in videos and social media by providing detailed visitor intelligence. This knowledge enables you in making targeted improvements and development decisions for your website which will improve your conversion rates, order value, visitor engagement or other online goals you might have.
Omniture SiteCatalyst, gives you reports and dashboards for the most basic to the most important and complex online business challenges. Advanced features I was most impressed about and where Omniture SiteCatalyst differs from other web analytics tools and platforms I selected below;
Mobile Analytics
- In order to recognize particular mobile device types and manufacturers it provides mobile device reporting from the wide-ranging library of various devices.
- For profiling and targeting mobile device users it provides better visitor and device identification
- SiteCatalyst provides numerous enhancements for accurate data capture from different mobile devices.
- For more profitable mobile marketing campaigns, targeting particular carriers and countries, you can use carrier and geo-location identification.
- You can access SiteCatalyst dashboards through your mobile device. For convenient reading, you can email reports in formats which are mobile friendly and optimized.
- Available for Blackberry, Android, and iOS.
Video analytics
- You will get eleven reports on video usage and optimization
- For tracking ActionScript enabled Flash applications and video players you can use the Adobe® Action Source technique.
- It also helps in minimizing network usage by only one server-call for each video
- Reports also contain milestone and video engagement tracking
- By understanding the effectiveness of viral video campaigns by tracking your videos on top video sharing sites, helps you in better monetizing & leveraging your videos.
- SiteCatalyst enables easy deployment by using class-based implementations in Adobe Flex and Flash players.
- SiteCatalyst provides also completely tracking support for media players like RealPlayer, Windows Media Player, and QuickTime players.
- By identifying the most viewed video sections, it gives the capability to find out sweet spots for ad placement.
Social Media Monitoring & Analytics
- Facebook App Measurement gives you insights into Facebook user behavior, supporting the overall conversion rates and usability experience
- Follow how apps “go viral” among other Facebook users
- You can create targeted user segments and categorize them by community activity to understand adoption rate in a better manner
- You can correlate key events and Facebook reports with other online channel reports such as mobile, web and video, etc., to comprehend how these channels are affecting conversion
- Access all the information about what is being said by users about your company, products, website or brand on Twitter.
- Get competitive buzz analysis to compare yourself with the competition on Twitter
Advanced Visitor Segmentation
- To understand the geographic dynamics of your targeted audience SiteCatalyst offers geo-segmentation reports.
- With unrestricted number of visitor segmentation rules, it makes real-time segmentation of all online data possible.
- For advanced analytics OS builds summary data sets based on classifications in data warehouse reports
Data integration & distribution
- The data source manager integrates offline and/or multi-channel data with your website analytics data.
- Get real-time reporting based on open standards SOAP API
- Integrates SiteCatalyst website analytics data with other corporate information systems.
- SiteCatalyst Data Extract & Compare functionality enables you to export data to Excel format
- With the Excel plug-in Report Builder marketers can create, edit, and customize reports based on SiteCatalyst data
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