Unica is a global recognized leader that provides solutions in the sphere of Interactive Marketing, Web Analytics and Campaign Management solutions. The company’s on-demand marketing services and superior set of management techniques in enterprise marketing enable individuals, small businesses and corporations outranking competition. Several research agencies rate Unica highly for their vision and activities of adopting new media and marketing techniques related to Marketing Operations, all to improve the marketing strategies within organizations.
Recently Unica published the results of their survey among 155 direct and online marketers. Unica did research on the level of social media marketing technology adoption, usage and future plans among this target group. What chances and possibilities of innovation for marketing are enabled by social media marketing and how is this adopted among this group.
As social media is broad term which is often described as all online content generated by individual internet users you may have your own definition of social media. Within this specific research Unica investigated how websites, blogs, content distribution, micro-blogging, viral marketing, reviewing, social networking sites and forums are categorized and used by marketers as new marketing channels to improve their engagement with their customers and prospects.
In the survey results Unica point out a counter attack by the marketers in the realm of publicity and marketing via social media. Statistics show that North American marketers are more leading than European marketers in their vision and utilization of social media networking and marketing today. But an intersting fact is that European marketers are more enthousiastic when finally embracing these new marketing tactics then their American collegues. As many consumers already found their way to social media websites to review, recommend or bury products/brands also commercial organizations are staffing competent online marketing professionals today to actively promote their products via social media. Increasing brand reliability and publicity both in one go. Extended social media monitoring, analysis and engagement bring new valuable tactics in the marketing management mix within organization. With the lapse of time, these marketing tactics will further maturing and become embedded into business processes.
Subsequently, integration of social media marketing with other marketing campaign channels is already been experimented by respondents who already have a social media marketing strategy. This integration will increase the customer interaction, insights and enhance the ability to innovate products and services based on true customer needs.
Finally social media will be around for the upcoming years so corporate- and marketing management must actively invest in understanding, communicating with, and listening to its customers and target consumers. Companies which understand this new way of marketing and create a clear strategy including resourcing for their social media engagement will be able to get more connected to customers and finally being able to increase their brand equity and sales.
I strongly suggest you read to complete survey results published by Unica, as it will give you new insights or will confirm your gut feeling so you will increase your marketing 2.0 efforts which leads to your online success.
Click here to go the Unica website and find the complete report
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In the survey results Unica point out a counter attack by the marketers in the realm of publicity and marketing via social media. Statistics show that North American marketers are more leading than European marketers in their vision and utilization of social media networking and marketing today. But an intersting fact is that European marketers are more enthousiastic when finally embracing these new marketing tactics then their American collegues. As many consumers already found their way to social media websites to review, recommend or bury products/brands also commercial organizations are staffing competent online marketing professionals today to actively promote their products via social media. Increasing brand reliability and publicity both in one go. Extended social media monitoring, analysis and engagement bring new valuable tactics in the marketing management mix within organization. With the lapse of time, these marketing tactics will further maturing and become embedded into business processes.
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